The word analytics is overly used in modern day marketing parlance. The fact remains that parsing data is nothing more than a means towards gaining better insight into various quantitative and qualitative parameters that help the marketer better understand the customer. This is the perfect synthesis of analytics with marketing.
Our technology goes far beyond just the typical analytics or social media sentiment analysis, and uses a variety of elements that measure what is relevant. More importantly we aim to provide the data that a business is looking for, including listening to conversations about the brand on social media across all platforms.